McGhee Tyson Airport

McGhee Tyson Airport, serving the Knoxville, TN area, sought to enhance its online presence and user experience on its website.

Case Study

The Challenge

Partnering with Simply Works, the strategy encompassed targeted local SEO optimization and a comprehensive website redesign focused on user experience and accessibility.

Creative

Solutions

Website
Redesign

Overhauling the website’s design to improve navigation, mobile responsiveness, and integrate real-time data for flights, weather, and TSA wait times.

1

SEO
Optimization

Implementing targeted keyword optimization to boost search visibility.

2

Accessibility
Enchancement

Ensuring the website complied with WCAG guidelines to enhance accessibility for all users.

3

increase in organic search rankings for key terms, significantly higher website traffic, and positive feedback from users on the redesigned website’s usability and real-time information.

35 %

Increased organic keyword growth by 16.2% over 6 months.

Domain authority grew 13 points in 6 months.

Airport foot traffic increased by 11.1% in 12 months.

Unique visitors increased by 22.4% in 6 months.

Results

Local search visibility increased by 15% over three months.
A 22% rise in organic search traffic due to enhanced listings.
Reduced bounce rate by 25% and increased mobile traffic by 30%.
User engagement boosted by 40% with the integration of real-time data.
Accessibility score improvement by 35%.

Conlusion

This case study highlights the successful partnership between McGhee Tyson Airport and Simply Works, demonstrating how strategic SEO and thoughtful website redesign can substantially enhance online visibility and user experience, setting a new standard for airport digital presence.

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