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McGhee Tyson Airport

McGhee Tyson Airport, serving the Knoxville, TN area, sought to enhance its online presence and user experience on its website.

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Case Study

The Challenge

Partnering with Simply Works, the strategy encompassed targeted local SEO optimization and a comprehensive website redesign focused on user experience and accessibility.

Creative 

Solutions

Website
Redesign

Overhauling the website’s design to improve navigation, mobile responsiveness, and integrate real-time data for flights, weather, and TSA wait times.

1

SEO
Optimization

Implementing targeted keyword optimization to boost search visibility.

2

Accessibility
Enchancement

Ensuring the website complied with WCAG guidelines to enhance accessibility for all users.

3

Results

increase in organic search rankings for key terms, significantly higher website traffic, and positive feedback from users on the redesigned website’s usability and real-time information.
35 %

Conlusion

This case study highlights the successful partnership between McGhee Tyson Airport and Simply Works, demonstrating how strategic SEO and thoughtful website redesign can substantially enhance online visibility and user experience, setting a new standard for airport digital presence.

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