It’s not a cliché that a picture is worth a thousand words. A single image can connect with more people than an entire book. The right visuals can evoke emotional responses from the viewer; It can make them laugh, feel hopeful, and even cry.
In business, just as in an art gallery, the right visuals can build that same meaningful connection between your business and your customers. From logos to custom color palettes and illustrations, a hero image on your home page are all opportunities to connect with customers on an emotional level.
Think of content strategy as building a road map. It helps businesses determine the topics and content type for different stages of the buyer’s journey, from awareness to becoming a customer.
Whether you’re in the midst of developing a content strategy or already have one in place, the most important factor is content creation. Without content, your content strategy is aspirational, at best. But here’s the thing, creating content can be time-consuming. It takes a lot of research, a lot of planning, and even some trial and error until your content is just right.
Some people may see content creation as an impassable mountain, while others may love doing it. Us? We love doing it. To the content team at Simply Works, the sound of keyboards tapping away on a laptop is an exciting drumroll that calls us to action. Charge!
When you need your house painted, you hire painters. When you need a new hairdo for an upcoming event, you hire stylists. When you need content that is planned and curated specifically for your audience, you hire content creators. That’s us. With Simply Works, you’ll get well-defined content strategies and engaging content.
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